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Deets: Award-winning K-beauty brand VT Cosmetics will bring its immersive “Skin Pharmacy” pop-up experience to Los Angeles! Open to the public all weekend, the limited-time activation celebrates VT’s continued U.S. expansion through Ulta Beauty, where VT is now available nationwide in-store and online.

Following the success of VT’s New York Skin Pharmacy pop-up (nearly 7,000 visitors), the LA experience invites consumers and to explore VT’s performance-driven skincare through interactive product discovery and personalized recommendations.

The pop-up features customized skin consultations using a skin analysis device, product testing zones organized by skin concerns, Reedle Shot sampling experiences, exclusive photo moments, and Ulta review participation events.

During the event, guests who purchase VT through Ulta.com onsite can receive tiered gifts-with-purchase, including a custom VT silver goodie bag, limited sets, and an upcoming unreleased product revealed exclusively at the pop-up. Additionally, all VT products on Ulta.com will be 20% off online during the pop-up weekend.

Hint for the Average Socialite: This event is free and open to the public.

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