@kelloggsus
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Deets: On Sunday, May 24, from 11:00 a.m. – 8:00 p.m. Kellogg’s will debut a giant, interactive Toy Story-inspired claw machine at The Grove in Los Angeles, inviting fans to step inside the world of Toys Back in the Box. Guests will have the chance to play “The Claw,” score exclusive prizes and cereal, snap nostalgic photo moments with Tony the Tiger himself, and experience additional Toy Story 5-inspired surprises throughout the space.
For the first time in more than a decade, Kellogg’s is bringing toys back inside cereal boxes in celebration of Disney and Pixar’sToy Story 5 - and now fans can experience the nostalgia IRL.
The larger-than-life activation builds on the overwhelming cultural response to Toys Back in the Box and brings the feeling of surprise, discovery and play to life for fans of all ages ahead of Disney and Pixar’s Toy Story 5, in theaters June 19.
On-site experiences include:
A giant interactive “The Claw” experience inspired by Toy Story
Exclusive Kellogg’s cereal and surprise giveaways
Nostalgic and shareable photo moments
Additional Toy Story 5-inspired fan experiences throughout the space
Hint for the Average Socialite: This event is free and open to the public.
What’s Trending: @pixar @kelloggsus @toystory