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Deets: Barbie®, the iconic fashion doll by Mattel, Inc., and Edikted, the style-led contemporary fashion brand, today introduce Barbie by EdiktedTM, a first-of-its-kind collection imagined and designed by Barbie. Stepping into a Creative Director role for the very first time, Barbie partnered with Edikted to design a collection that celebrates her legacy through a distinctly Gen Z lens.
The collection launches May 7. Designed as a full expression of Barbie’s iconic closet, Barbie by Edikted captures Barbie’s signature style from morning to night—drawing inspiration from the Barbie “Fashion Fever” era with ready-to-wear pieces and accessories. Blending Barbie’s early 2000s signature butterfly motifs, soft boho touches, and references from her own resort and vacation dressing, Barbie’s Creative Director debut marks a new chapter in her fashion journey—where her world isn’t just imagined, it is worn, styled, and lived in.
The Barbie by Edikted campaign video, launching May 7, taps trendsetters Ming Lee Simmons, Daphne Groeneveld, Samantha Archibald, Shimma Sunrise Marie, Shay Sullivan, and Eva Rankin to bring Barbie’s design vision to life, with each embodying a distinct facet of her style universe. Shot by Charlie Denis and styled by Lana Jay Lackey, the campaign places Barbie inside her creative studio, where she envisions, designs, and styles the collection in real time. The narrative builds into a high-energy runway moment, cutting backstage as Barbie puts the final touches on each look before sending the models to the runway. The campaign highlights the spirit of individuality, confidence and self-expression that defines both brands.
The Barbie by Edikted collection features 71 total pieces across ready-to-wear and accessories, spanning sunglasses, bags, and jewelry, with sizing ranging from XS to XXL in select styles. The assortment includes coordinating sets, beaded tops, logo-driven graphics, embroidered denim, swim, and elevated everyday staples. The collection launches May 7, 2026, across the U.S. and U.K, exclusively on edikted.com and at the Edikted Grove location, with additional retail rollout beginning the week of May 12. Prices range from $7 to $78 USD.
Edikted and Barbie are bringing a high-gloss, pink dream world to The Grove in Los Angeles from May 8– 10, with a public pop-up inviting attendees to experience the Barbie by Edikted collection firsthand.
Barbie and Edikted are also teaming up with ASU FIDM to invest in the next generation of fashion leaders by funding ASU FIDM summer camp scholarships, bringing creative executives to the school for a dedicated Barbie x Edikted panel, and introducing a Barbie design center experience for design and merchandising camp attendees to get a behind-the-scenes look at the brand.
Hint for the Average Socialite: This event is free and open to the public.
What’s Trending: @edikted @barbiestyle