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When: Friday, September 25 from 6PM-8PM
Saturday, September 26 & Sunday, September 27 from 11AM-7PM

Deets: The weekend will kick off with a special in-store event with New Balance gaming ambassador Sydeon on Friday, September 25, where she’ll celebrate Reconsidered, connect with fans and encourage guests to bring in their pre-loved New Balance shoes to trade in for credit toward something new. The event will also give attendees a first look at the consumer activation happening at The Original Farmers Market the following day.

On Saturday and Sunday, visitors will have the opportunity to:

• Explore New Balance Reconsidered and see firsthand how gently used shoes are evaluated across different condition grades.

• Trade in gently used New Balance shoes and receive a voucher toward a future pair on accepted items.

• Customize a free tote bag to take home, available to New Balance members.

• Receive a complimentary sneaker cleaning kit with a trade-in, while supplies last.

• Shop Reconsidered with a special offer available during the activation.

• Learn more about refreshing your sneaker rotation through New Balance’s circular approach to product.

Hint for the Average Socialite: This event is open to the public.

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