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Deets: HBO Max is having an exclusive Gotham takeover event in celebration of the highly anticipated HBO Original Series, The Penguin, starring Academy Award®-nominated actor Colin Farrell.
On September 9th and 10th, They will be bringing the streets of New York City to life with the Gotham Goods merch trucks, stationed at six iconic locations across Manhattan.
Other events include:
From Thursday, September 12 through Sunday, September 22, THE PENGUIN will have a booth at the Feast of San Gennaro (195 Grand Street, New York, NY 10013), offering exclusive “Penguin-themed” merchandise and Gotham-inspired street food. The Penguin’s signature purple Maserati will be on display next to the booth and he will also take over the San Gennaro Ferris wheel during the festival.
Max is partnering with Alamo Drafthouse for early screenings of the first episode at eight nationwide locations starting Thursday, September 12. Additionally, on Wednesday, September 18, the Alamo Drafthouse Cinema Lower Manhattan (28 Liberty St, Suite SC301, New York, NY 10005) will host a special screening of the first episode and Q&A session with Craig Zobel (director of episodes 1-3 and executive producer), Lauren LeFranc (showrunner and executive producer), and Dylan Clark (executive producer).
From Friday, September 13 through Friday, September 20, Max is partnering with select local establishments to offer secret menu items, signature swag, and late-night special items available for purchase. Below are the partners, takeover dates, and their locations:
Emillio’s Ballato
Location: 55 E Houston St, New York, NY 10012
Dates: Friday, September 13 – Saturday, September 14
Hours: Friday-Saturday: 12:00 - 4:00 p.m. | 5:00 - 11:30 p.m.
Scarr’s Pizza
Location: 35 Orchard St, New York, NY 10002
Dates: Sunday, September 15 – Monday, September 16
Hours: 12:00 p.m. - 12:00 a.m.
The Ocky Way Bodega
Location: 603 Clinton St, Brooklyn, NY 11231
Dates: Tuesday, September 17 – Wednesday, September 18
Hours: Open 24 hours
Casa Magazines
Location: 22 8th Avenue, New York, NY 10014
Dates: Thursday, September 19 – Friday, September 20
Hours: 8:00 a.m. - 10:00 p.m.
From Monday, September 16 through Sunday, September 22, in collaboration with MAP360 Collective, The Penguin will take over iconic Gotham-branded New York City establishments including Gotham Burger Social Club, Gotham West Market, Gotham City Barbershop, and Gotham Wine & Liquors. These storefronts will be transformed to reflect the world of Oz, offering discounted THE PENGUIN specialty menu items at Gotham Burger and Gotham Market, and more.
On Tuesday, September 17, Max, in partnership with NYC Tourism, will light up several prominent New York City landmark buildings, including the Empire State Building, Javits Center, One Bryant Park, One World Trade Center, and Pier 17 in The Penguin’s signature plum purple hue to mark the beginning of his reign.
The Penguin is proud to be a “Made in NY” production, a title given when 75% of a show’s production takes place in New York City. The Mayor’s Office of Media and Entertainment (MOME), which permits all filming on public property in New York City, processed over 115 permits for THE PENGUIN production, incorporating the city’s iconic locations into the show, and transforming its streets into a post-apocalyptic Gotham. By filming in New York City, THE PENGUIN becomes part of the city’s multi-billion dollar film/TV economic engine and job creator for hundreds of thousands of New Yorkers.
Max and T Brand Studio, the content studio within New York Times Advertising, The New York Times worked to create a special print edition of “Gotham Gazette” that will be wrapped around print issues of the paper on Thursday, September 19, the day of the series premiere. The New York Times print home delivery subscribers will receive the issue and hawkers can be found handing out issues at the select five locations below:
Grand Central Station
Time: 7:00 a.m. - 12:00 p.m.
Times Square
Time: 7:15 a.m. - 12:15 p.m.
Penn Station
Time: 7:30 a.m. - 12:30 p.m.
Casa Magazines
Time: 8:00 a.m. - 1:00 p.m.
San Gennaro Festival
Time: 4:00 p.m. - 10:00 p.m.
On Sunday, September 22, in celebration of Latino Heritage Month, Max and Pa’lante! will take over the New York Latino Film Festival Block Party at Dyckman Plaza (238-224 Dyckman St, New York, NY 10034) from 2:00 p.m. - 10:00 p.m. to mark the grand finale. Attendees can indulge in exclusive “Penguin-themed” cocktails, specialty menu items, and other unique experiences. The event will also feature a special screening of the first episode of THE PENGUIN, live music performances, and limited-edition merchandise. This event is open to the public and an RSVP is required to enter. Interested attendees can RSVP HERE.
Hint for the Average Socialite: Stop by to claim your FREE limited edition Penguin-themed items.
Gotham Goods Truck Locations
Monday, September 9:
26th St. between 5th Ave & Madison Ave / 2-4PM
11 E Houston St. between Broadway & Crosby / 4:30-6:30PM
West Broadway between Leonard & Franklin St. / 7-9PM
Tuesday, September 10:
100 Gansevoort St. / 2-4PM
6th Ave between Spring St. & Broome St. / 4:30-6:30PM
Canal St. between Broadway & Mercer / 7-9PM
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