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Deets: Norms, the new self-care brand backed by Pete Davidson, has just opened the first-ever pop-up store focused on hemorrhoids at 189 Lafayette, open Wednesday-Sundays from 12-8pm through November 25th .

The goal? To make the topic a little less taboo and a lot more approachable — through clinically backed, FDA-approved products, viral GI-approved tips, and a sense of humor that could only work in New York.

Here’s what to expect at The Norms Clubhouse:

•  A possible pop-in from investor Pete Davidson
•  “Ask a GI” office hours with Dr. Jason Saltiel (yes, you can actually ask him that question)
•  Free Norms “Roadies” wipes + other giveaways
•  A cozy clubhouse stocked with snacks + bevvies
•  A cheeky holiday pop-up during the most popular season for… well, hemorrhoids (they spike Oct–Dec!)

It’s weird, funny, and very New York!

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @getnorms