@welovenyccollection

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Deets: New drop alert ... because loving New York means embracing the good, the bad — and all the trash in between.

The team behind the viral WE ❤️ NYC “Ratvertising” campaign is back, teaming up with @subwaycreatures.

Introducing WELOVENYC’s Comeback Collection — a limited-edition merch line and pop-up shop celebrating the grit, grime, and glorious chaos that make NYC what it is.

Come shop:

👜 Trash-bag earbud holders
👕 Epic Tshirts
☕ “Legal cocaine” mugs
👟 “Shit shields” sneaker guards
🐀 Ratbubu collectibles
🛍️ Totes designed with @pamelabarsky.nyc
💉 Free flash tattoos by @chris_torresny with any purchase on Tuesday
🎨 Art by @jaymaccustoms
🐭 Closing-night costume bash — come as your inner rat

Hint for the Average Socialite: This event is open to the public. Merch also available at welovenyccollection.com.

What’s Trending: @welovenyccollection