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October 25 / 10 AM–1 PM
Near Bedford Ave & N 11th Street, Williamsburg

October 25 / 2 PM–5 PM /
1st Near Broadway & E 18th St, Manhattan

Deets: This Saturday, October 25th, Lavazza is bringing a playful IRL moment to NYC with a one-of-a-kind, fan-favorite robot Luigi-themed pop-up truck—perfect for coffee lovers and fans of fun, interactive experiences.

Visitors can:

Play a claw machine inside a fully branded Lavazza truck to win exclusive Luigi merchandise, coffee samples, and other prizes.
Sample Lavazza coffee and discover the Pleasure Makes Us Human campaign firsthand.

Snap, share, and experience a social-media-ready arcade-style moment with fun visuals and Luigi surprises throughout.

This is a perfect weekend outing for those looking for unique NYC experiences, and a chance to enjoy coffee in a playful, interactive way.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @lavazzausa