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Deets: Waterloo Sparkling Water is bringing full-out flavor and fun to New York City with the Great Waterloo Can Cruiser Road Trip, the brand’s first-ever nationwide sampling tour.

As the Presenting Partner of the Rangers Opening Night Blue Carpet, Waterloo will help mark the return of hockey season with the Can Cruiser outside Madison Square Garden, featuring plenty of complimentary Waterloo samples and exclusive Waterloo swag to help get fans ready for the first puck drop this season. Waterloo became an Official Partner of the New York Rangers and Madison Square Garden in 2024.

Stop #3 takes the Can Cruiser to Madison Square Garden, where Waterloo Sparkling Water will be welcoming the New York Rangers Centennial roster home for their season opener on Tuesday, October 7th. From 4-6PM. on 31st Street between 7th and 8th Avenue, join Waterloo’s Can Cruiser at the Blue Carpet for complimentary samples and exclusive swag to celebrate the first puck drop of the season.

Attendees can:
- Pose with the iconic Can Cruiser — a giant Waterloo can on wheels — for fun, shareable photos.
- Sample fan-favorite Waterloo Sparkling Water flavors including Raspberry Nectarine and the brand-new Guava Berry.
- Get surprise giveaways like exclusive Waterloo Road Trip swag.

This stop is one of five across the country, each designed to bring Waterloo’s flavor-forward sparkling waters, interactive experiences, and a whole lot of fun, directly to fans nationwide.

Hint for the Average Socialite: This event is free and open to the public.

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