HARRY POTTER SHOP NEW YORK HOLIDAY HAPPENINGS & HOT BUTTERBEER BAR, NYC

Wednesday, November 12, 2025 10:00 AM 10:00
Wednesday, November 19, 2025 4:00 PM 16:00

935 Broadway New York, NY, 10010 United States (map)

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Deets: The holiday magic has arrived at the Harry Potter Shop in New York! Beginning today, guests can experience the shops' enchanting transformations and array of festive offerings designed to bring the spirit of the season to life for wizards, witches, and Muggles alike.

The first 100 customers in store on November 12 will receive a free Hot Butterbeer with free toppings. All other guests who purchase a Butterbeer from November 12 – November 19 will receive free toppings*.

Fans visiting both shops will be transported on a whimsical journey with décor and window dressings inspired by this year's Snow Globe theme. In addition to shopping the stores' seasonal and exclusive merchandise, guests can indulge in Hot Butterbeer - available for the first time ever in both retail shops - snap photos in a life-size snow globe, challenge themselves to a Tree Trail scavenger hunt with the chance to win a limited-edition collectible pin, and take part in a charitable sock donation.

NEW and Limited Time Offerings

Hot Butterbeer & Toppings Bar: For the first time ever at these locations, the Harry Potter Shops are transforming a fan-favorite sweet treat into a warm, cozy beverage. Beginning November 12, fans visiting Harry Potter Shop New York will be able to enjoy Hot Butterbeer all season long. To celebrate the new beverage, the stores will offer an array of tasty toppings for fans to add to their Hot Butterbeer for one-week only*, including: Butterbeer Caramel Sauce, Butterbeer Cookie Crumble, Cinnamon Dusting, and Butterbeer Chocolate Frogs. The first 100 customers in both stores on November 12 will receive a free Hot Butterbeer with free toppings. All other guests who purchase a Butterbeer from November 12 – November 19 will receive free toppings*.

Festive Treats: The shop will also offer limited-time holiday treats including authentic English Mince Pies, Harry & Ron Sweater Cookies, Peppermint Chocolate Frog Mousse, and Pumpkin Pastries, adding even more festive flavor to the in-store experience.
Holiday Merch: Harry Potter Shops have unveiled a new collection of limited-edition merchandise, perfect for fans and gift-givers alike. The range includes Hedwig-inspired hoodies, replicas of Mrs. Weasley's iconic Christmas jumpers, Hogsmeade Christmas mini snow globes, and 'Hogwarts in the Snow' mugs and more.

Interactive Experiences

Photo Wall: Inspired by this year's snow globe theme, the Harry Potter Shops have curated an interactive photo experience for fans to enjoy. Beginning on November 12 and lasting through the end of the year, visitors can step into a life-size whimsical snow globe.
Tree Trail Scavenger Hunt: Upon arrival in both stores, visitors can pick up a map to guide them through a trail of trees, each decorated with ornaments corresponding to different themed areas of the shop. Those who complete the full trail and crack the secret code will receive a special 'Holidays at Hogwarts' collectable pin – the ultimate addition to any fan's collection.

Store tours: Beginning November 12, fans can enjoy complimentary 20-minute tours highlighting the store's seasonal décor and most enchanting areas, including real iconic props from the movies. Guides will also ask fans holiday-themed trivia questions for an interactive experience. Tours will run every Tuesday, Wednesday and Thursday until December 24, starting every hour from 11 AM to 3 PM, beginning at the Butterbeer Bars. Don't miss out – tours are first-come, first-served and limited to 10 people per tour!

Broomstick Adventure: Guests in the New York store can also take part in a broomstick-flying adventure, posing for a photo as they soar high above a snowy Hogwarts scene. Ornament frames will be available so fans can cherish their enchanting memories.

Sock Donation
In the spirit of giving, fans are invited to join Dobby the House-Elf in spreading warmth and kindness this season through socks. Harry Potter Shops are partnering with local charities to collect donations for those in need (Knock Knock Give a Sock in New York for the second year). Visitors may contribute by bringing a new pair of socks to any register for an employee to add to the collection bin, beginning November 12 through December 24. Socks must be in pairs and can be any size/type. Socks must be packaged and new; do not need to be purchased at Harry Potter shops, but can be!