@away

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your City

Deets: This is not AI. Away is giving a whole new meaning to oversized baggage.

Catch their largest model (8 foot tall) hitting the streets of SoHo on November 13. Follow @away stories for location clues and your chance to win a luggage upgrade of your own.

As travelers prepare to head home for the holidays, Away is unveiling its boldest move yet, one that redefines what it means to get away with more.

As part of its new 360° holiday campaign, “Get Away With More,” Away is bringing the spirit of the season to NYC with a larger-than-life installation, created in collaboration with acclaimed visual artist Gab Bois, known for her surreal, culture-tapping large-scale works. 

Hitting the busy streets of Soho on Thursday, November 13th, the 8-foot-tall replica of Away’s iconic suitcase serves as a monumental nudge to embrace the more we all crave during the holidays: more joy, time, connection, and celebration.

At a moment when AI is blurring lines between real and artificial, Away is making a pointed statement: real experiences still matter. The “Get Away With More” campaign captures that ethos through a playful holiday feast styled by acclaimed food artist Zoe Hegedus (Poor Things, Midsommar), celebrating the beauty in real moments of togetherness and travel.

Hint for the Average Socialite: Check out @away’s stories on Instagram for clues on where to find it!

What’s Trending: @away