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Deets: This year, Fifth Avenue is once again turning into a holiday destination you won’t want to miss. Starting this Friday, November 21, NEST New York is bringing its iconic Holiday fragrance to life along the city’s most famous shopping corridor, from 47th to 59th Streets.
Visitors can stroll Fifth Avenue while taking in the brand’s signature scents of pomegranate, pine, and mandarin orange, perfectly paired with a colorful, walkable art experience from pop artist Donald “Drawbertson” Robertson. Think life-sized Robertson characters, playful sidewalk art, and immersive holiday tree installations that make for perfect seasonal photos.
The activation is designed to be a fully sensory New York moment - combining fragrance, art, and luxury retail in a way only the city can. Exclusive packaging and QR-enabled shopping moments at Bergdorf Goodman make it easy for travelers and locals alike to take a piece of the experience home.
Whether you’re visiting for the first time or rediscovering Fifth Avenue, this holiday experience is a must-see (and must-smell!) stop on any New York itinerary.
Hint for the Average Socialite: This event is free and open to the public.
What’s Trending: @nestnewyork @fifthavenue @bergdorfs