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November 28 - December 2 / 10AM-6PM Daily

Deets: Best free event this Black Friday Weekend. Step into Wayflyer's dream house of 70+ brands. Touch, try, sip, get massaged & win EVERYTHING.

Ditch the endless scrolling! From November 28 through December 2, Wayflyer unveils the "House of Black Friday": a creator-led pop-up experience at 95 Rivington Street in the heart of the Lower East Side. This one-week-only activation blurs the lines between online Black Friday deals and tangible brand discovery, featuring over 70 handpicked partner brands across fashion, beauty, wellness, food, and home goods.

Make Yourself At Home!

• Free entry, no tickets needed – just walk in

• 70+ founder-led brands across fashion, beauty, wellness, food & home

• Daily free morning coffee station (9–11 AM)

• Free 10-minute chair massages on Black Friday

• Free workshops & classes: yoga, meditation, charcuterie boards, beauty activations (sign up in person!)

• Free happy-hour drinks

• One lucky visitor wins a curated haul of literally everything in the house

Full List of Participating Brands

TA3 • Act+Acre • Better & Better • Dosey • Lullabites • FluffCo • Helight • HUGIMALS WORLD, LLC • Petite Maison • Aoife McNamara • iBlush • Caskata • Parch • ETO Wine • Armra • Yvonne Ellen • Rocco • Nooma • Big Mozz • Plant People • Transcendence Coffee • Evolv Water • Quark Baby • Flabulus • Off Hours • Sierra Madre • Mantra • Cann • Brez • everambr • Kiimento • Whalebone • Marcella NYC • Misfits • Explorer Cold Brew • Yoga Design Lab • Alyth Active • Ryze • Tilden • Miche Beauty • Field Company • Janji • Masa Chips • Dame Sexual Wellness • Dossier • Walden • Kala Therapy • Johnny Slicks • Branwyn • Saltwater Boys • Planet Bake • Motiv Matcha • Tamarind Heads • Muze Cacao • DIRTY VIRGIN • Spicy Virgin • Finding Ferdinand • Haus • Sand Cloud • TALEA • Homecourt • Saint Spritz • Chupi • Purity Coffee • Tripulse • Sown Again • Maivino • Theory11

About Wayflyer

Wayflyer is a global e-commerce financing platform that provides flexible, revenue-based funding to help ambitious brands scale without the red tape. Backed by over $1 billion in capital, Wayflyer has empowered thousands of digital entrepreneurs to unlock growth, from Black Friday hauls to everyday wins. Visit wayflyer.com for more.

Hint for Average Socialite: RSVP free now!

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