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Deets: This holiday season, Kiehl’s is giving back to its home city with a series of feel-good moments designed to surprise and delight the community that helped build the brand. 

Kiehl’s will be popping up in unexpected corners of NYC with thoughtful gestures that blend nostalgia, generosity and community connection.  

·         Subway Stunts: On November 7th at 8AM and 5PM, street performers will take over Grand Central Station, providing passersby with a moment of levity during their morning and evening commutes. Kiehl’s will be handing out 1,000 Duo for the Hydration Gift Set during each of the performances for a massive display of complementary product seeding. 

·         Limited-Edition MetroCards: As the iconic MetroCard makes its exit at the end of this year, on November 11th and 12th, Kiehl’s will distribute exclusive, pre-loaded, limited-edition MetroCards across NYC (2,600 free rides) — offering commuters transportation ease and a complimentary Duo for the Hydration Gift Set as a simple gesture of gratitude.    

·         Restaurant Tab Takeover: On November 13, Kiehl’s will surprise 50 guests dining at Little Ruby’s West Village with a complimentary meal and Hydration 2 the Max Gift Set. 

·         Daily Provisions Collab: Kiehl’s has teamed up with Daily Provisions from 11/8-11/10 offering consumers a complimentary Hydration 2 the Max Gift Set with every purchase of an exclusive holiday menu item.   

·         Artistic Gift to the Neighborhood: As part of Kiehl’s larger holiday campaign celebrating its mission of spreading joy since 1851, the brand has partnered with NYC street art legend Lady Pink (77K Followers) to create an iconic installation at its Hell’s Kitchen flagship. Lady Pink reimagined the storefront in her signature graffiti style, bringing a burst of color and creativity to the streets of New York. Inside, the collaboration comes to life through a one-of-a-kind mural crafted from everyday Kiehl’s products, transforming them into one-of-a-kind art pieces available for the community to shop and gift this holiday season. 

Hint for the Average Socialite: These events are open to the public.

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