@maybelline

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December 19 / 12PM-5PM
December 20 / 9AM-5PM

Deets: Maybelline is closing out its Grippy Serum Primer NYC takeover moment with a hands-on mini pop-up experience in downtown Manhattan.

After popping up across the city with bold Grippy visuals, the campaign comes to life IRL. To enter, guests have to tear through—turning the creative you’ve seen around NYC into an interactive moment.

Inside, visitors can check out the Grippy Serum Primer, learn about its 24-hour makeup-gripping hold, and pick up exclusive Grippy goodies (while supplies last).

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @maybelline