@mixue_global

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Deets: The world’s largest fast-food chain by store count is opening its first U.S. location in New York City.

MIXUE is a famous Chinese ice cream & tea brand born in 1997 in Henan, China, now one of the world’s largest fast-food beverage chains with tens of thousands of stores globally and beloved for its affordable, tasty drinks and the iconic “Snow King” snowman mascot. Mixue Ice Cream & Tea offers a variety of options, including soft-serve, fruit teas, and milk teas.

📍 NYC Locations:
📍 805 8th Ave, New York, NY 10019
📍 1271 Broadway, New York, NY 10001

🎉 Grand Opening (12/24/25 & 12/25/25):
Buy 1 Get 1 Free: Join MIXUE theme song in-store or post your MIXUE photo/video on Tik Tok/IG and tag @mixue_global @mixueusa @mixuesnowking #MIXUEUSA for a free soft serve.

✨ Must-try drinks:
🍋 MIXUE Fresh Lemonade
🥥 Coconut Jelly Milk Tea
🌿 Jasmine Milk Tea

Chinatown Store Coming Soon!
📍 266 Canal St, New York, NY 10013

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @mixue_global