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Deets: After the chaos of Thanksgiving and Black Friday shopping, Hand & Stone Massage and Facial Spa, the leading spa franchise, is giving New Yorkers a reason to slow down with its first-ever Back Friday pop-up event.

Back Friday is a new official holiday created by Hand & Stone to help people rest, recover, and recharge during one of the busiest times of the year. The brand is celebrating with a free pop-up experience in the Upper East Side on Friday, December 5, from 11AM-5PM.

Visitors can expect:

• A spin-to-win prize wheel with a chance to win self-care giveaways, gift cards or a free chair massage

• Free hot cocoa

• Instagrammable photo moments

Hint for the Average Socialite: This event is free and open to the public.

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