@beautybakery.official
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Deets: Beauty Bakery NYC, a creator-led K-Beauty pop-up coming to SoHo this winter. Following its viral debut in Singapore, the pop-up brings together Haleybaylee, Evelyn Ha, Erica Ha, and Amyflamy, alongside 20 Korean beauty brands, for an immersive beauty-meets-culture experience. Their diverse perspectives capture what modern beauty means across cultures — confident, expressive, and community-driven.
On the heels of its inaugural event in Singapore, Beauty Bakery is making its U.S. debut this December with ‘Beauty Bakery New York’ - a week-long, creator-led K-Beauty experience celebrating the theme “City Girls’ Beauty Recipe.”
The pop-up will take over 21 Greene Street in SoHo from December 9–15, 2025 and feature four of the most influential North American creators — Haleyybaylee, Evelyn Ha, Erica Ha, and AmyFlamy — along with 20 leading and emerging K-Beauty brands. The pop-up is being produced by Oddins Inc. - a Seoul-based entertainment group bridging creators and cultures.
Select Participating Brands: d’Alba, Unove, Dear Klairs, Purito, essenherb, BANO, and more!
At Beauty Bakery NYC, each creator becomes a “Beauty Chef,” curating her own City Girls’ Beauty Recipe, which is a selection of five brands hand-picked by the creators themselves that reflect her individual beauty style. Guests will also be able to discover new Korean beauty brands currently trending in Seoul (or what the pop-up is calling ‘freshly baked brands’) that are making their way into the U.S. market.
Hint for the Average Socialite: Reserve your free spot now!
What’s Trending: @beautybakery.official