BEAUTY BAKERY, NYC

Tuesday, December 9, 2025 11:00 AM 11:00
Monday, December 15, 2025 7:00 PM 19:00

21 Greene Street New York, NY (map)

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Deets: Beauty Bakery NYC, a creator-led K-Beauty pop-up coming to SoHo this winter. Following its viral debut in Singapore, the pop-up brings together Haleybaylee, Evelyn Ha, Erica Ha, and Amyflamy, alongside 20 Korean beauty brands, for an immersive beauty-meets-culture experience. Their diverse perspectives capture what modern beauty means across cultures — confident, expressive, and community-driven.

On the heels of its inaugural event in Singapore, Beauty Bakery is making its U.S. debut this December with ‘Beauty Bakery New York’ - a week-long, creator-led K-Beauty experience celebrating the theme “City Girls’ Beauty Recipe.”

The pop-up will take over 21 Greene Street in SoHo from December 9–15, 2025 and feature four of the most influential North American creators — Haleyybaylee, Evelyn Ha, Erica Ha, and AmyFlamy — along with 20 leading and emerging K-Beauty brands. The pop-up is being produced by Oddins Inc. - a Seoul-based entertainment group bridging creators and cultures.

Select Participating Brands: The Face Shop, Dear Klairs, d’Alba, Medicube, Torriden, Isntree, Unove, Hince, Purito, Mixsoon, fwee, BRMUD, Bringgreen, essenherb, House of Balance, Bano, Entropy, Colorgram, Keyth, and more.

At Beauty Bakery NYC, each creator becomes a “Beauty Chef,” curating her own City Girls’ Beauty Recipe, which is a selection of five brands hand-picked by the creators themselves that reflect her individual beauty style. Guests will also be able to discover new Korean beauty brands currently trending in Seoul (or what the pop-up is calling ‘freshly baked brands’) that are making their way into the U.S. market.

in-store promotions, include: