@thewhoo_us

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your City

Deets: Iconic luxury Korean beauty brand—is officially launching in the U.S. on May 1. To celebrate, THE WHOO will be joining FRIEZE New York with a special exhibition that explores the history, artistry, and innovation behind the brand as well as showcasing The Imperial Youth Collection. 

Known for its regal heritage and scientific excellence, THE WHOO offers a new tier of K-Beauty. With formulas powered by 30-year-old Rare Wild Ginseng—harvested from remote mountain regions and studied since 2006—its hero products retail between $430–$530 and reflect the highest standard of luxury skincare.

Hint for the Average Socialite: A ticket to Frieze NY is required to enter this exhibit.

There be an array of on-site promotions, include sampling events, membership rewards, gifts with purchase, & gift-wrapping service. THE WHOO will be the only beauty brand to have a presence at FNY 2025. 

What’s Trending: @thewhoo_us