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Deets: Newman’s Own “Pay What You Want” Food Truck returns to New York City at McCarren Park on May 22 from 12-PM-7PM.

Customers can decide what they pay for Newman’s Own pizzas, salads, cookies, coffee and even dog treats, with every dollar going to Newman’s Own Foundation to help kids who face adversity.

The Pay What You Want Food Truck first launched last year serving pizza and making over 20 stops to test the power of the pay-what-you-want model. Across all cities, customers paid more than the average retail prices, proving that people give generously when they know their purchase makes a difference.

This year, the truck will visit communities surrounding cities such as New York City, Philadelphia, Washington D.C., Charlotte and Atlanta, bringing meals and snacks to local, family-friendly events.

Inspired by company founder Paul Newman’s original mission, the Pay What You Want Food Truck builds on Newman’s Own long-standing “Give it All Away” model, where 100% of profits go to the Foundation and its mission to nourish and transform the lives of children who face adversity. Since 1982, Paul Newman and Newman’s Own Foundation have donated more than $600 million to good causes — all funded by the millions of consumers who purchase Newman’s Own products.

With 1 in 5 U.S. children living in food insecure households, according to USDA Economic Research Service’s 2023 report, “Household Food Security in the United States in 2023,” the food truck tour aims to raise $500,000.

Today, Newman’s Own Foundation grantee partners promote nutritious food in schools, support Indigenous food justice, and through SeriousFun Children’s Network, create positive childhood experiences for kids living with serious illnesses.

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