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NYX SMUSHY MART POP-UP, NYC


  • 42 Grand Street, Soho (map)

@nyxcosmetics

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June 27 / 1PM-7PM
June 28 / 11AM-6PM

Deets: On Friday, June 27th and Saturday June 28th, NYX Professional Makeup invites consumers to their first-ever New York City pop-up event, featuring the NEW NYX Professional Makeup Smushy Matte Lip Balm.

Consumers are invited to experience product sampling, photo moments, treats, and exclusive Smushy swag – all while supplies last. The first 100 guests daily will receive a FREE Smushy Matte Lip Balm! 

Anyone who shops Smushy Matte Lip Balm this week on TikTok shop and shows their order confirmation at the pop-up will get a free Smushy Matte Lip Balm and custom charms.

Smushy Matte Lip Balm is an ultra-soft, hydrating lip balm that delivers a plush, blurred effect and a soft-matte finish. It’s loaded with moisture-locking ingredients, like Mochi Rice Powder and Sugar Ceramides, for weightless texture that cushions lips in a dreamy, diffused color.

Smushy Matte Lip Balm is available in 12 shades designed for every mood and occasion. Each of the 12 versatile Smushy shades features a unique, delicious scent for a truly sensorial experience, like pineapple smoothie, double mint chip, and berry muffin.

The pop-up will feature a variety of NYX products, including the new Smushy Matte lip balm in various shades, free samples, and exclusive goodies. There will also be a Smushy photobooth.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @nyxcosmetics