@michelobultra

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Deets: Welcome to the newest soccer social club in town — where you don’t pay to get in, you play to get in. Check out our superior FIFA Club World Cup 2025™ viewing experience, get exclusive merch and more. All while enjoying the superior light beer.

The Michelob ULTRA Pitchside Club in New York City is a unique destination for VIPs and fans that will play host to curated programming, watch parties, and deliver one-of-a-kind access during the semifinal and final matches from July 8 to 13.

As only Michelob ULTRA can do, The Pitchside Club will celebrate the culture of the sport and harness the fevered excitement made famous by soccer fans around the world. With experiences like a FIFA memorabilia tunnel, a match bar, game room, and onsite kit customization, fans will be a part of the action like they never have before.

The Pitchside Club is open daily from 2PM to 9:30 PM.
Drop by anytime — just be sure to check the schedule below in advance for any special events.

Play to Get In

At the Pitchside Club, our bouncers are goalkeepers. All you have to do is score against them to get in. And on opening day, Memo Ochoa, Mexican international keeper and legend, will be in goal serving as our featured bouncer. 

Superior Viewing

Grab a seat on our bleachers and watch FIFA Club World Cup 2025™ matches at our superior viewing experience.

Tuesday, July 8
FIFA Club World Cup 2025™ Semi Finals

Wednesday, July 9
FIFA Club World Cup 2025™ Semi Finals

Sunday, July 13
FIFA Club World Cup 2025™ Final

Men in Blazers Live
Watch Men in Blazers go live from our broadcast booth.

You V. The GOAT

Go head-to-head with Messi in our virtual G-O-A-T game. Like H-O-R-S-E but for soccer.

FIFA Museum Legacy Tunnel
Step into soccer history at our FIFA Museum legacy tunnel, featuring ULTRA-rare memorabilia.

Hint for the Average Socialite: RSVP free now!

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