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WHATSAPP INSTALLATION, NYC


@whatsapp

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Deets:
WhatsApp is taking over the High Line with a large-scale public installation designed to visualize one of its core promises: no one, not even WhatsApp, can see your private messages.

This immersive experience includes:

  • Lenticular “chat bubbles” that block your image from view, illustrating how WhatsApp hides messages from everyone but sender and receiver

  • Directional audio signage that whispers a private message only to one person at a time

  • Emoji swings that create a disappearing illusion mid-air

  • A pixelated photo booth that simulates the visual equivalent of end-to-end encryption

  • A coded cushion puzzle hidden in a quiet corner, encouraging interpretation of visual messages

This is one of four global activations — alongside London’s Southbank, São Paulo’s Ibirapuera Park, and New Delhi’s Connaught Place Plaza — designed to spark conversation around the role of privacy in our everyday lives.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @whatsapp

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