@hellmannsmayonnaise

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Deets: There are moments when taste takes over. When a single bite is so unexpectedly good, everything else—your thoughts, your work, even your art—just... stops. Hellmann's is calling this phenomenon a Mayoment: a spontaneous, delicious interruption sparked by the unmistakable, delicious taste of Hellmann's Mayonnaise. It's not just a flavorful distraction – it's a full pause.

In partnership with creator Kareem Rahma, Hellmann's invites fans to explore the beauty of interruption with the exclusive "The Art of the Mayoment" gallery on July 9 at 155 Suffolk Street in New York City. Inspired by the legacy of legendary pop-artists, whose muses once included Hellmann's itself, this gallery flips the script: What if the art stops — not for lack of vision, but because of a perfectly-timed, perfectly-made burger?

Guests can have a Mayoment of their own as they walk through the halls of the gallery and enjoy light bites and assorted beverages.

Can't join us in NYC? No worries! Hellmann's is giving eligible fans a chance to win their own personalized portraits made with the brand's delectable mayonnaise. To enter, mayonnaise lovers can head to Hellmann's on Instagram beginning July 10 and look for the giveaway post for details on how to enter for a chance to win their one-of-a-kind piece.

Hint for the Average Socialite: This event is free and open to the public.

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