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Deets: To celebrate National Ice Cream Day on Sunday, July 20, and make the holiday even sweeter this year, Harry Potter Shop New York is conjuring up a magical experience for fans of all ages: a limited-edition Butterbeer Sundae Bar.

Running for one week only, from July 20–26, this immersive event extends the National Ice Cream Day festivities beyond just one day and invites customers to beat the summer heat with a refreshing Butterbeer Sundae, complete with a customizable array of free* toppings inspired by the wizarding world.

Highlights of the Week-Long Celebration Include:

Spellbinding Sundaes:
Butterbeer Sundae Trolleys: Located inside the store, a Butterbeer-branded sundae station will allow fans to create their perfect treat after purchasing Butterbeer ice cream

Complimentary Magical Custom Toppings:
After purchasing a Butterbeer ice cream, fans can choose from complimentary whimsical options like Mini Chocolate Frogs, Butterbeer Syrup, Jellybeans, House-Colored Sprinkles and a NYC-specific topping: Butterbeer Cookie Crumble

Specialized Sundae Menu:
Harry Potter Shop New York will offer an exclusive sundae inspired by its city.
New York Sundae: Butterbeer ice cream topped with Butterbeer Syrup and Butterbeer Cookie Crumble

Exclusive Deals and Offers:
Sunday, July 20: The first 100 customers will receive a free Butterbeer ice cream with free toppings. All other customers on July 20 can enjoy complimentary toppings with an ice cream purchase

Monday, July 21 – Saturday, July 26: Every Butterbeer ice cream purchase comes with complimentary toppings

Magical Interactive Moments:
Photo-Opp and Brand Ambassadors: Customers at the store can enjoy a wizarding world-themed photo area—perfect for capturing magical memories before enjoying their spellbinding sundae. On National Ice Cream Day (July 20), brand ambassadors will also be roaming nearby areas with fun trivia challenges (Madison Square Park and Union Square Park). Fans who answer correctly will receive special rewards.

Hint for the Average Socialite:This event is open to the public. On July 20, the first 100 customers will receive a free Butterbeer ice cream with free toppings. All other customers on July 20 can enjoy complimentary toppings with an ice cream purchase.

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