@sammontana.us

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Deets: On Sunday, July 20, Italy’s most iconic gelato brand, Sammontana, is celebrating its official U.S. debut with a one-day-only event in Madison Square Park, complete with free gelato, exclusive merch giveaways, and a ribbon-cutting ceremony launching their new “Gelati All’Ombra” installation: 27 custom umbrellas donated to the park to bring a splash of Mediterranean color (and much-needed shade!) to the city.

From 12:30–2PM, the Sammontana cart will serve free scoops of their signature Italian flavors, including Pistachio, Almond Brittle, and Salted Caramel, and give parkgoers a chance to win oversized pool floats, beach totes, and more via the brand’s “Fortune Wheel.”

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @sammontana.us