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July 25-27 / 11AM-7PM

Deets: Häagen-Dazs is teaming up with Complex as its exclusive ice cream partner to invite fans to savor the summer by kicking off a summer-long celebration of slow living and indulgent treats. Häagen-Dazs will activate at 12 immersive pop-ups across the country, starting in New York City and Los Angeles

At each pop-up, guests will be treated to the new Häagen-Dazs Belgian Waffle Cones, an indulgent innovation inspired by classic scoop shop cones. The cone is filled with the dense, creamy ice cream that Häagen-Dazs is known and loved for, with delicious toppings and a decadent bite of sauce that’s waiting for you at the bottom of the cone.

The sampling experience brings the indulgence straight to the streets, with a custom Häagen-Dazs stationary cart set up outside each Complex location. Roaming branded push carts will offer product samples to fans waiting in line, while brand ambassadors share details and engage guests in conversations about the new Belgian Waffle Cone flavors, helping fans truly savor the moment.

The summer celebration will culminate in September at the Complex Family Style Food Festival – a final, large-scale moment where indulging and embracing the slow life are front and center.

Exclusive sampling opportunities of brand-new Belgian Waffle Cones in 4 delicious flavors: Vanilla Salted Caramel; Summer Berry; Triple Chocolate Fudge; and, Toasted Almond Fudge.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @haagendazs_us @complex