@sephora

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Deets: Sephora U.S. has announced its "Delivered to Beauty" activation, in partnership with Lyft Media, designed to deliver beauty consumers in select cities across the U.S. to Sephora's free-standing locations for the ultimate beauty offerings, expertise and shopping experience. This activation is part of Sephora's newest "Get Beauty from People Who Get Beauty" campaign, which champions the value of trusted and personalized expertise provided by Sephora for all beauty shoppers.  

From July 7 through July 10, Sephora will send customers to Sephora stores to connect beauty fans with trusted beauty experts and immerse themselves in the best of Sephora's in-store offerings and prestige brands. During the promotional period, beauty shoppers in New York City, Los Angeles, San Francisco, Chicago and Seattle can be "Delivered to Beauty," with Lyft ride credits ($20 off) to a participating store location. In collaboration with Lyft Media, select vehicles will be custom wrapped with Sephora branding, transforming the journey into an extension of the beauty experience itself. Agency partners for this activation included Digitas and Le Truc from Publicis Groupe. 

Upon arrival in store, shoppers can receive expert guidance from Sephora Beauty Advisors, a personalized "skin scan," plus exclusive product sampling and $10 off any order (over $50) at checkout. 

Hint for the Average Socialite: Enter code SEPHORAXLYFT in your LYFT app under REWARDS! Limited amount of $20 Lyft code available to use between 7/7nd 7/10.

What’s Trending: @sephora @lyft