Back to All Events

IT'S TIME FOR K-CULTURE 2025: SEOUL BEAUTY METRO, NYC


  • Korean Cultural Center New York (1st & 2nd Floors) 122 East 32nd Street New York, NY, 10016 United States (map)

@kccny

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your City

August 23, 2025 (Sat) | 10 AM – 8 PM
August 25–26, 2025 (Mon-Tue) | 2 PM – 7 PM


Deets:
Seoul Beauty Metro brings together two powerful forces in Korean cultural promotion — the Korean Cultural Center New York(KCCNY)’s It’s Time for K-Culture initiative and Nurilounge’s K-Beauty Boost NYC project. This three-day experience transforms the KCCNY into a multi-level mini Seoul journey, guiding guests through Seoul’s most iconic beauty and lifestyle scenes.

From Gangnam’s glam to Seongsu’s street style, every corner of the event offers a hands-on, creator-led dive into the rhythm of Seoul life — all in the heart of New York. This collaboration marks a new milestone in aligning Korean public diplomacy with industry innovation, spotlighting the power of K-beauty and content-driven cultural exchange.

What to Expect?

💄 Complimentary beauty products from top K-beauty brands

🎥 Immersive content experiences led by global creators

🧋 Korean food, street snacks, and café culture

🧸 Hands-on fun: keychain making, hanbok styling & more

🎁 Exclusive giveaways

Experience the heart of K-Beauty and the soul of K-Culture— all in one journey!

Hint for the Average Socialite: RSVP free now!

What’s Trending: @kccny