@olaplex

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September 13 & 14 / 11AM-6PM

Deets: Experience great hair weeks IRL!

Step into The Mask Market, a first-of-its-kind pop-up from Olaplex where the headline story is hair innovation. Guests will discover which of Olaplex’s two breakthrough masks—Rich Hydration or Weightless Nourishing—is right for them, powered by Biomimetic Cuticle Technology™ for results that last up to 5 washes.

With interactive stations, hands-on demos, and personalized routines, The Mask Market brings hair science to life in a fun, editorial-inspired format. Visitors can explore OLAPLEX’s pioneering innovations, receive customized recommendations, and leave with samples to continue their great hair journey at home.

Event Highlights:

Discover OLAPLEX’s next-generation masks tailored to your hair type.
Take an interactive quiz to find your perfect match.
Experience cutting-edge hair science through live demos.
Enjoy styling stations and take-home regimens to test the 5 Wash Challenge.
Shareable, social-first installations designed to make hair science engaging and fun.

Hint for the Average Socialite: This event is free and open to the public.

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