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Deets: Knix has opened its first store in NYC this Fall in SoHo at 242 Lafayette Street. This location was chosen as Knix’s next destination to connect with its strong and growing customer base in the US. as the brand continues to prioritize face to face engagement now more than ever. Known most popularly for their Leakproof underwear, the store features an exciting product assortment, including a variety of leakproof + essential underwear favorites from the brand, along with bras, activewear, sleepwear, apparel, shapewear, and more from Knix and Kt by Knix, the brand’s teen line.
On September 19 and 20 the brand will be celebrating its new location and recent You’re Good campaign starring actress Kristen Bell with The News Stand. Situated near the store, a mobile trailer dubbed The News Stand will be stocked with goodies. Offering everything you need, or maybe just want, to get through that rough time of the month there is a custom sweet + salty period cravings menu and Knix’s signature Leakproof underwear up for grabs.
Starting at 11AM and until supplies last, guests can enjoy:
Bon Bon, A Swedish Candy Co
The Pickle Guys
Toms Juice
Knix’s Leakproof Underwear in the size and color of choice
Branded tote bag
** While supplies last
Hint for the Average Socialite: This event is free and open to the public. While supplies last.
What’s Trending: @knix