@bubs_us
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Monday-Saturday / 11AM-7PM
Sunday / 12PM-5PM
Deets: BUBS, the iconic Swedish candy brand that has become a viral sensation worldwide, is celebrating its U.S. launch with its first-ever retail pop-up. For a limited time, New Yorkers can step inside the super-sweet BUBS "Sweeteasy" in SoHo and discover the playful world inspired by Sweden's famous lördagsgodis — the weekly tradition of indulging in candy every Saturday.
Come discover the Swedish pick-and-mix craze that’s gone viral, featuring the four U.S. launch flavors plus exclusive varieties straight from Sweden.
Sour Tutti Frutti Diamonds: A colorful burst of sweet fruit flavor with a satisfying, airy chew.
Sour Lemon Raspberry Skulls: Bold and tangy, these sour faces bring a party to your taste buds.
Sour Strawberry Vanilla Diamonds: The bright zing of strawberry meets the creamy sweetness of vanilla.
Sweet Banana Toffee Ovals: Ripe banana and buttery toffee in a rich, chewy bite.
Scoop your favorites, snap some sweet photos and be part of BUBS history!
Hint for the Average Socialite: This event is open to the public from September 25 - October 22. The experience is free and candy and merch are available for purchase.
What’s Trending: @bubs_us