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Deets: Hej! To kick off our 40th anniversary, we’re taking a trip down memory lane, celebrating the spaces we’ve helped create and inviting you to see how we’ve been Dreaming the Possibilities for the last four decades.
Discover the Secret Room at IKEA Brooklyn! (IKEA Brooklyn Showroom)
Sep 30: 11AM–6PM
Oct 1–2: 11AM–7PM
Oct 7–9: 11AM–7PM
A dazzling mirrored room is hidden inside the IKEA Brooklyn showroom. Find it and unlock exclusive offers—plus a perfect selfie moment.
Something magical is hiding in our showroom—and it’s waiting for you to find it. Starting September 30, IKEA Brooklyn invites you to uncover a dazzling mirrored room filled with glowing lights, reflections, and surprises. It’s part scavenger hunt, part selfie paradise—and completely unforgettable. Be one of the first 50 discoverers on opening day and receive a $10 IKEA gift card (Sept 30 only). Plus, all IKEA Family members who find the room receive a $10 off a $75+ purchase shopping offer. An IKEA coworker will be inside to greet you and share the offer.
How to Find It: • Walk through the showroom as you normally would and keep your eyes peeled for a potential room entrance. • Stay alert and think outside the box—the secret room might be hiding in plain sight… or even in your reflection. Bring your phone, strike a pose, and tag #IKEABrooklynSecretRoom on your social media posts.
Meet Designer Gustaf Westman at IKEA Brooklyn
October 1 / 11-1PM
Celebrate the VINTERFINT x Gustaf Westman launch at IKEA Brooklyn. Meet the designer and shop the new collection—limited to 3 items per guest!
Join us at IKEA Brooklyn for the launch of the VINTERFINT x Gustaf Westman collection! Stockholm-based designer Gustaf Westman will be in-store on Wednesday, October 1, from 11am to 1pm. Be among the first to shop this exclusive collaboration—products will be available for purchase during the event, with a limit of 3 items per customer, while supplies last. Don’t miss your chance to meet Gustaf Westman, explore unique designs, and bring home something special. If you arrive early, the line for the event will begin at the store entrance, along the covered parking garage side. The collection will be available on a first-come, first-serve basis while supplies last. Learn more.
Celebrate 40 years with a special entree!
IKEA Family members can get a 5-piece Swedish meatball, plant ball and veggie ball adult meal entrees for only $2.99 at participating IKEA Swedish Restaurants through 10/28/25.
Hint for the Average Socialite: Find out more 40th Anniversary Celebration Specials here!
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