#SheBuiltThat

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Deets: Oh you’re into that? Join the club! To kick off the back-to-school season, the LEGO Group is inviting kids to join the ultimate club experience September 6 and 7 at STORIED NYC!

Featuring inspirational women from music, art, sports and science including U.S. gymnast Suni Lee and multi-hyphenate phenom H.E.R., each club features fireside chats and hands-on LEGO® building that empowers kids to explore their interests and kick off the school year feeling confident, inspired and ready to build their world with LEGO bricks.

The LEGO Group's "She Built That" campaign encourages girls to redefine what it means to be a builder by celebrating their creativity and empowering them to see themselves as builders, creators and innovators.

The ultimate club experiences that participants can join include:

• SHE BUILT THAT MUSIC CLUB: Join H.E.R. in this vibrant club for young creators who march to their own beat! Discover how rhythm and creativity can help you find your voice, then unleash your imagination by designing your own album cover with LEGO bricks in a fun music-inspired storytelling activity.

• SHE BUILT THAT SPORTS CLUB: Join Suni Lee for an action-packed session perfect for kids who love to move! Start with an inspiring Q&A where Suni shares how determination, creativity and teamwork shaped her journey. Then, dive into a fun, active team challenge filled with play and surprises that will boost confidence and strengthen team spirit!

• SHE BUILT THAT SCIENCE CLUB: Perfect for kids who love to ask “why?” and “what if?” This session transforms curiosity into hands-on exploration! Kick off with an inspiring Q&A featuring Jackie Faherty, a pioneering astrophysicist from the American Museum of Natural History. Then, dive into the night sky to uncover stories hidden in the stars and collaborate on a fun activity to design and build your own constellations—sparking discovery and imagination, brick by brick!

• SHE BUILT THAT ART CLUB: Ideal for budding artists, this session delves into how imagination becomes design through color, shape and creativity! Start with an inspiring chat with Jennifer Zhang, aka JENerationDIY, an animator celebrated on LEGO social channels. She'll share how self-expression and creativity have built her confidence and connections. Then, create your own LEGO friendship bracelets, leaving with a unique piece that celebrates what makes you special!

Hint for the Average Socialite: The ticketed experience is best suited for kids ages 9-12. Each child must be accompanied by a guardian. Two-hour club sessions will be held on September 6-7 from 9AM-7PM. Registrants have the opportunity to sign up for one club.

No ticket? No problem! An area of the LEGO She Built That Event is open to the public on September 6-7 from 9AM-7PM., where you can join the LEGO She Built That Class of 2025 with a back-to-school photo and an opportunity to build your own LEGO brick photo frame to match.

What’s Trending: @lego #SheBuiltThat