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Deets: Brooks Running is celebrating the debut of its newest launch, the Glycerin Flex, with an immersive pop-up at the Brooks Run House in NYC. The experience is open to consumers January 30-31, from 10AM-6PM at Studio 525. Guests are invited to engage with hands-on, interactive stations that showcase the Glycerin Flex’s innovative flexibility, and learn about the biomechanics and innovation behind the shoe.

This free, all-day experience offers attendees an exclusive first look at the Glycerin Flex ahead of its wider consumer rollout.

GROUP RUN

On Saturday, January 31 at 9:00 AM, attendees can join a group run starting from the pop-up to test the Glycerin Flex shoes on a few miles around the neighborhood. After the run, enjoy giveaways, coffee, and bagels back at the pop-up.

Take the Glycerin Flex for a test drive. We'll meet at the Brooks pop-up in Chelsea and head out for a 3-4 mile run where you can flex the rules around the neighborhood. Solve riddles that will help you find your run route and take a selfie with your run buddies as you hit each of the checkpoints along the way. Bag check will be available for participants. Following the run, we'll have giveaways, coffee, and bagels back at the pop-up. 

Hint for the Average Socialite: RSVP free for the GROUP RUN now!

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