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Deets: For 50 years, Häagen-Dazs® Shops has been part of New York City's dessert scene, from opening its very first shop on Montague Street in Brooklyn in 1976 to becoming a beloved destination for generations of New Yorkers. As Häagen-Dazs Shops celebrates this 50-year milestone, the brand is teaming up with one of NYC's buzziest dessert destinations, Supermoon Bakehouse, to bring a fresh twist to the celebration.

Ube, Vanilla & Cornflake Cookie Dazzler
Known for its wildly creative and viral pastries, bold flavors and unexpected combinations, Supermoon Bakehouse brings a boundary-pushing perspective to the collaboration, while sharing Häagen-Dazs Shops' passion for indulgent desserts and commitment to craftsmanship. The brands are bringing together their distinctive approaches to reimagine a Häagen-Dazs classic. The result: a limited time Ube, Vanilla & Cornflake Cookie Dazzler, available from October 15 to October 25 exclusively at 10 Häagen-Dazs Shops across Brooklyn and Manhattan.

The decadent creation layers one of Häagen-Dazs' iconic first flavors – rich and creamy Vanilla Ice Cream – with three Supermoon Bakehouse signatures: Ube Glaze, crumbled pieces of Honey Roasted Cornflake, Macadamia & White Chocolate Cookie and Honey Joy Cluster. The Dazzler is then topped with whipped cream and a final touch of Honey Joy Cluster and Ube Glaze.

Hint for the Average Socialite: To make the celebration even sweeter, the first 50 guests in line on October 15 at the Häagen-Dazs Shops Montague Street location will receive $0.50 dazzlers, $50 gift cards and additional special anniversary gifts.

What’s Trending: @haagendazs_us @supermoonbakehouse