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Deets: Fall’s coziest flavor is making its way to your lips. As cooler weather sets in, Lip Lab is leaning into the season with its October Flavor of the Month: Mocha Marshmallow –  a limited-edition drop that brings the indulgence of hot cocoa to your beauty routine.

With searches for “fall lip color” up more than 5,000% in the past month, consumers are clearly shifting toward the warmer, richer shades that define the season. Lip Lab’s Mocha Marshmallow puts a playful spin on the trend, pairing sweet mocha flavor with three fall-ready gloss shades: Milky Pink Brown, Rosy Mocha and Cocoa Brown.

On launch day, October 2nd, Lip Lab will be offering the first 50 guests at their locations (Lip Lab Upper East Side, SoHo, and Williamsburg) a complimentary Agave Weekly Lip Scrub with purchase.

Hint for the Average Socialite: This event is open to the public.

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