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October 3 / 10AM-8PM / Sephora 34th Street / 112 West 34th St 
October 4 / 10AM-8PM / Sephora Soho / 557 Broadway

Deets: New York City, get ready for a fresh jelly takeover! On October 3rd and 4th, fresh is rolling out its jelly delivery truck to celebrate Soy Cleansing Jelly Balm, the brand’s latest innovation designed to melt away makeup, SPF and impurities.

Inspired by the product’s bouncy, jelly texture, the truck offers a step into the sensorial world of jelly, complete with oversized wobbly jellies and larger-than-life Soy Cleansing Jelly Balm jars created by jelly artist Thu Pham Buser. At each Sephora stop, jelly-colored street cones and the brand’s soy bean canelé inflatables will complete the playful display.

Find the truck outside Sephora 34th Street and Sephora Soho to grab a free deluxe sample of the Soy Cleansing Jelly Balm, then head inside Sephora to redeem a special gift with purchase:

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @freshbeauty @sephora