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Pop-Up Shop / 10.29-11.1 / 2 Rivington Street
Shakeout Run / 10.30 / 213 Bowery
Deets: Kick off NYC Marathon weekend with a morning shakeout run powered by STORM, the premium wellness energy drink. Sweetfeet and Takeoff are teaming up for a free, social 5K through the city on Friday, October 30, giving runners a chance to loosen up, connect with fellow running enthusiasts, and get into race-weekend mode ahead of Sunday's 26.2 miles through the city.
Open to all paces, the run will start and finish at the Sweetfeet pop-up on Bowery, with STORM energy drinks available during and after the run, plus bagels and recovery carbs to refuel. The first 50 attendees will also receive a co-branded Takeoff x Sweetfeet hat or socks, while supplies last. After the run, participants can stick around to socialize, grab a drink for the road and explore the pop-up.
The 5K will bring some familiar faces to the starting line, with STORM athletes who are also participating in the marathon, Austin Miele (@concretecowboyy_), Olivia Poling (@olivia.poling), and Kaylee Andrew (@kayleeandrew) for a fun, social run through the city.
STORM is keeping the marathon-weekend buzz going as the official energy partner of the Sweetfeet Pop-Up, taking over the Lower East Side October 29–November 1 at 2 Rivington Street. Stop by to check out the latest running gear, grab a cold STORM and get in the marathon spirit – whether you're gearing up to race, cheering from the sidelines or just soaking up the city's running culture.
Hint for the Average Socialite: Register free now!
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