Photo: Average Socialite

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Deets: This fall, Macy’s Thanksgiving Day Parade® will celebrate the arrival of their newest companion and adventurer, Billie Brightpaw. A cheerful bear outfitted with a red scarf and red hat, Billie is weather-ready and excited for whatever adventure comes next. Billie Brightpaw will make a special appearance outside of Macy’s iconic Herald Square flagship, giving fans a chance to get to know the friendly bear ahead of her Thanksgiving Day debut. 

Audiences nationwide can watch the 100th Macy’s Thanksgiving Day Parade on Thursday, November 26, on NBC and Peacock starting at 8:30 a.m. in all time zones. To follow and participate in the excitement, visit @macys on social platforms and follow #MacysParade. For the latest Macy's Thanksgiving Day Parade news, balloon announcements, exclusive merchandise and event information, visit macys.com/s/parade/.

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @macys #macysparade