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Holiday Lights Unveiling / November 23
Deets: Saks Fifth Avenue unveils its 2026 holiday campaign, Main Character Energy, celebrating the joy of the season and the magic of discovering something extraordinary.
The signature center six windows of the Saks Fifth Avenue flagship will showcase a whimsical holiday journey that will take viewers on an animated and festive adventure through New York City. Additional gallery windows will capture the magic of a quintessential New York holiday shopping excursion, a visual celebration of festive discoveries and memories, bringing together elements from the holiday campaign and extraordinary fashion.
This holiday season, Saks Fifth Avenue is proud to partner with Make-A-Wish to help bring hope and joy to children facing critical illnesses. Customers will have the opportunity to join Saks in giving back through a special in-store fundraising campaign in support of Make-A-Wish and its mission to grant life-changing wishes for children and their families.
The beloved Saks Fifth Avenue holiday windows and iconic light show will be unveiled on November 23, presented by Bread Financial, the official payment sponsor of Saks’ 2026 holiday season. The partnership will also bring special holiday benefits and experiences to Saks cardholders throughout the season.
Hint for the Average Socialite: This event is open to the public. The Holiday Light Show takes place form 5PM-11PM nightly (repeating every 10 minutes). Each synchronized music-and-light sequence lasts about 3 to 4 minutes.
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