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Deets: New Yorkers are used to moving fast—but how quickly could they pivot from their everyday routine to a surprise trip? On Thursday, November 5, Hilton’s “Whisk Away” challenge will give eligible travelers in Times Square the chance to win one of six mystery solo getaways. Here’s how to enter:

• Register: RSVP at hiltonwhiskaway.com for Hilton’s Whisk Away Sweepstakes (only available to first 150 registrants).

• Attend: Show up in person TODAY, November 5 between 11:45AM and 12:45PM at the Hilton Activation at West 43rd Street & 7th Avenue in Times Square

• Stay Alert: Stay alert to see if you're one of six winners chosen to be whisked away. Winners to be contacted via phone at approximately 1:15PM.

• Be ready: Notified winners to report back to Hilton's Time Square activation by 2:15PM to start the prize claim process.

• Open to Public: Even if not participating in the challenge, the activation will be open to the public (between 1 to 4PM) offering New Yorkers the opportunity to explore the installations and turn their regular afternoon into wanderlust, transporting themselves to these beautiful destinations. 

The experience is part of Hilton’s “New Ways to Stay” campaign, with installations inspired by Maison Heler Metz, Curio Collection by Hilton and La Valise Tulum, an SLH hotel. It coincides with Hilton ringing the Nasdaq opening bell to mark its listing transfer. 

The idea taps into a familiar feeling: wanting to trade the everyday for something unexpected. New Hilton and Morning Consult research found that 81% of U.S. adults would drop everything for a free dream vacation. 

Hint for the Average Socialite: Register now then attend the event to be entered!

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