@RED

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December 3-5 / Exact time TBA

Deets: Twenty years after its founding, (RED) today launched “THE END STARTS (NOW),” a major anniversary campaign grounded in a powerful belief: Due to scientific breakthroughs, ending AIDS as a public health crisis is finally within reach, but bridging the gap requires immediate collective action. 

The global fight against HIV/AIDS has seen extraordinary progress over the past two decades. New HIV infections have fallen by more than half from their historical peak, and scientific breakthroughs have transformed prevention, treatment, and access to lifesaving care. Despite this progress, one person still dies from AIDS-related causes every minute.

As part of the anniversary campaign, (RED) will open House of (RED), an immersive pop-up experience in New York City's Union Square neighborhood on December 3-5. 

The experience will highlight (RED)'s 20-year history, the impact of its partnerships and the scientific advances that are changing the global fight against AIDS. Through interactive installations and public programming, visitors will learn about the progress made since 2006 and how close we are to ending this crisis in our lifetime. 

House of (RED) will also feature entertainment and community programming throughout its run, providing opportunities for visitors to engage directly with (RED)'s mission.

Hint for the Average Socialite: Stay tuned for more details.

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