@gooeyontheinside

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Deets: Gooey on the Inside, a hidden cookie gem known in New York City, is known for its warm, gooey centers and joyful approach to dessert, today announced the opening of its newest location in NYC’s West Village at 119 Christopher Street. The new storefront officially opens February 16, 2026, inviting locals and visitors alike to experience cookies as a ritual — not just a treat.

To celebrate the opening, Gooey on the Inside will host a Grand Opening Cookie Happy Hour on Sunday, February 16, giving away free mini chocolate chip cookies from 2–6 PM, while supplies last. The opening also marks an expanded focus on The Gooey Club, the brand’s visit-based loyalty program designed to reward repeat visits with free cookies, exclusive drops, and birthday treats — no points or complicated math required.

Hint for the Average Socialite: This event is free and open to the public.

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