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K18 GUINESS WORLD RECORD HAIR FLIP CHALLENGE WITH COLE WALLISER, NYC

  • Vanderbilt Hall at Grand Central Station 89 East 42nd Street New York, NY, 10017 United States (map)

@k18hair

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Deets: K18 is bringing its viral Hair Flip Challenge to Grand Central Terminal for a live Guinness World Record attempt! Hosted in partnership with Cole Walliser, GlamBOT director, the activation will turn the iconic NYC transit hub into a social-first stage, inviting commuters, creators, and beauty fans to help set the record for the most hair-flip videos posted to TikTok and Instagram in 24 hours, all celebrating healthy, confident hair.

Featuring: Live GlamBOT capture with Cole Walliser, 360° photo experience, K18 sampling

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @k18hair @colewalliser

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