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Deets: New Formula 1 team Cadillac has constructed a countdown clock in New York's Times Square to mark the buildup to its livery launch during this year's Super Bowl.

A chrome-clad structure with frosted glass, named the Cadillac Countdown Box, will appear in Times Square from February 6 with a clock counting down to the team's reveal during a halftime commercial on February 8.

A replica car painted in the new livery will sit inside the box, but will only be visible after the commercial has beamed into tens of millions of TV sets around the world.

Sponsor logos and visuals will also be presented on the box in the buildup to the reveal.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @cadillac @f1 @timessquarenyc @cadillacf1