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Deets: The Love Letters Gallery: an ode to New York City, stories of connection, and the many forms love takes. A one-day exhibit hosted by POPUPFLORIST, the gallery invited visitors to come experience the team's unique floral arrangements inspired by anonymous love letters submitted by New Yorkers.

This Valentine’s season, floral design studio POPUPFLORIST returns with its Love Letter Gallery, a citywide project that asks New Yorkers to slow down and write something real. Starting January 19, red mailboxes will appear at more than a dozen local spots, including Caffe Parradiso, The Elk Nolita, Tarin Thomas, Big Night (Greenpoint, WV, UES), Rita’s Needlepoint, Book Culture, Exit 9 Emporium (EV, BK), and Yours Truly Brooklyn, collecting handwritten notes addressed to a person, a place, a memory—or New York itself.

There’s no catch and no signature required. Write the letter, drop it in, and let it go.

Thirty selected letters will later take physical form in a one-day exhibition curated by POPUPFLORIST founder Kelsie Hayes, where each message is translated into a custom floral installation. The gallery opens February 7 at HOST on Howard, with free registration and a full day to wander, read, and linger over strangers’ words.

Equal parts romantic and raw, the Love Letter Gallery captures the city’s emotional undercurrent—messy, funny, nostalgic, and occasionally heartbreaking. In a place dominated by screens and swipeable feelings, it’s a quiet reminder that handwriting still carries weight—and that anonymity can sometimes say the most.

Hint for the Average Socialite: Learn more.

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