RITA'S ITALIAN ICE FIRST DAY OF SPRING, NYC

Friday, March 20, 2026
12:00 PM 8:00 PM 12:00 20:00

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Deets: On Friday, March 20, 2026, Rita's Italian Ice & Frozen Custard will celebrate the First Day of Spring with a FREE 6-ounce Italian Ice giveaway to guests at all 600+ locations nationwide. Rita's expects to serve approximately one million cups of its signature Italian Ice during the annual spring tradition.

Rita's Italian Ice symbolizes the start of spring for many, but Rita's franchisees are serving up sweets and smiles even before that special day. Starting today, March 1, Rita's locations nationwide are officially open, inviting guests to kick off the season with freshly made Italian Ice and Frozen Custard.

A Sweet Spring Surprise: New Mystery PEEPS® Italian Ice

Available just in time for spring, Rita's is teaming up with the iconic Marshmallow treat brand to introduce a new Mystery PEEPS® Italian Ice Flavor. Inspired by a tasty PEEPS® flavor, this limited time offering, launching on March 20, delivers the unmistakable Marshmallow sweetness fans know and love, but reimagined as a refreshing Italian Ice with a secret flavor twist!

Rita's is also adding a PEEPS® Marshmallow Chick topper to its lineup this spring. The iconic Marshmallow treat delivers a playful pop of sweetness and can be added to any Rita's treat for a fun, festive finish.

A Spring Mystery Worth Guessing

To make the mystery even more fun, from Friday, March 20, through Sunday, March 29, Rita's is inviting fans nationwide to put their taste buds to the test with the Mystery PEEPS® Italian Ice Flavor Guessing Contest.

The Mystery Italian Ice will be served as a white Italian Ice, with its flavor profile kept completely under wraps — encouraging guests to taste, guess, and join the excitement. Fans can submit their flavor guess online at ritasice.com/peeps for a chance to win exclusive prizes.

All correct entries will be entered for a chance to win, with five winners selected at random to receive: