@balmainbeauty

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Deets: Your destiny awaits you – courtesy of Balmain Beauty. Welcoming you into a world where notes of strawberry, peony, and sandalwood play together, the brand debuts Destin de Balmain, its first prestige perfume, and with it an exclusive pop-up event to celebrate the feminine fragrance. From 10 AM to 6 PM, Balmain Beauty will transform a SoHo locale into a luxe, scent-soaked space where Destin de Balmain is the star of the show.

Attendees will find exclusive samples of the refillable fragrance – its full size sealed in a clear, gold glass cube. For the first dozens of guests in line, they’ll be treated to a surprise deluxe Balmain Beauty gift. The event will feature other samples and surprises, including strawberry-inspired desserts and a photo booth to capture the moment. The fun won’t stop there. Guests will get a glimpse into Destin de Balmain’s backstory, from a deep dive into the fragrance’s notes to the history of the brand. To top it off, attendees will have the chance to write down their hopes and dreams on the “wall of destiny” where lucky winners will win a full-size bottle of Destin de Balmain. Don’t miss out on your destiny with Balmain Beauty!

Hint for the Average Socialite: This event is free and open to the public. While supplies last.

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