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Deets: Beetles Gel Polish brought a burst of springtime magic to New York City on March 3 with its Taste of Spring activation at Maison Welles and let’s just say, even the rain couldn’t dampen the fun! Despite the chilly, drizzly weather, the space buzzed with color, charm, and a fresh, playful energy that made everyone feel like they’d stepped into early spring.

Guests got their first peek at the Taste of Spring palette, a dreamy mix of airy pastels and soft jelly finishes that are equal parts whimsical and chic. The all in one Gel Box, styled like an adorable candy house, made it easy for anyone from nail novices to seasoned pros to whip up a salon worthy manicure at home. And because no spring celebration is complete without treats, Maison Welles served up a rainbow of cupcakes, cakes, and seasonal drinks that perfectly matched the soft pastel shades of the collection.

But the fun didn’t stop at just looking and tasting. Guests dove into a series of interactive beauty experiences: a DIY nail station let them play with the shades and add extra design flair, while professional manicurists were on hand to perfect every look. Around the space, mini activations like a playful photo booth and other interactive corners kept the energy high and offered chances to win prizes.

Even passersby were drawn into the excitement! A prize wheel spun its way to spontaneous delight, offering goodies like nail pens, polish, and press on nails, tiny treasures from the Beetles Gel Polish collection to take home.

From the candy inspired displays to the colorful, thoughtfully designed space, everything felt cohesive, whimsical, and welcoming. Rain or shine, visitors showed up umbrella in hand, eager to dive into the spring celebration.

The Taste of Spring collection will stay at Maison Welles through March 15, giving everyone more chances to explore, play, and soak up the seasonal vibes. This activation perfectly captures Beetles Gel Polish’s knack for turning at home beauty into an inspiring, joy filled experience.

Hint for the Average Socialite: The Taste of Spring collection is currently available on the Beetles Gel Polish official website and Amazon, alongside additional pastel-forward and seasonally inspired gel sets perfect for welcoming the months ahead.

About Beetles Gel Polish

Founded in the U.S. in 2017, Beetles Gel Polish has grown into a leading DIY nail beauty brand, celebrated for its salon-grade formulas and trend-driven color collections. With a strong digital retail presence and thoughtfully executed experiential activations, the brand is expanding into more brick-and-mortar retail channels across the U.S.—making it easier than ever for shoppers to find Beetles Gel Polish at nearby Walmart and Target locations, and bring creativity, confidence, and a touch of color to everyday beauty rituals.

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